Welcome to the Sage Business Services brand style guide. This guide outlines the visual identity of our brand, ensuring consistency and professionalism in every representation of Sage. Please follow the instructions in this guide when using our logo, colors, or typography.
Brand
Sage Business Services
Branding Style Guide
Sage Business Services Branding Guide
Logo Guidelines
• Always use the logo in its original format.
• Maintain clear space around the logo to ensure visibility.
• Avoid stretching, distorting, or recoloring the logo.
Color Palette
#6daf43
#009966
#b3d99e
#005f88
#ffffff
Typography
Primary Font: DejaVu Sans or Arial
Use DejaVu Sans for all branding materials, with fallback fonts for web environments.
Font Sizes:
Usage Guidelines
• Use logo versions only in provided colors and resolutions.
• Keep text and graphic elements aligned properly for professional results.
• Maintain branding consistency across all digital and print materials.
Logo Usage
The Sage logo is the cornerstone of our visual identity. Use the primary logo whenever possible. Please follow the guidelines below for proper usage.
Primary Logo
This is the primary version of the Sage logo, intended for use on all light backgrounds.
White Logo
Use the white logo on dark backgrounds to ensure visibility and maintain branding integrity.
Black Logo
The black logo is best used for monochrome applications, such as printed materials or minimalistic designs.